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The Huge Insight Report or What Would Woody Do?

September 2, 2011

The Huge Insight Report:

In most analytics systems the “Huge Insights Report” is found next to the “It Worked” report and the “Why Our Results Didn’t Really Suck” report. These reports are most often needed when project objects were not clearly defined, KPIs and targets where not set and best practices where not followed.  These reports are invaluable because there’s a meeting with the VP, CEO, Chairman of the Board and someone from an undisclosed “Three Letter” government agency in 90 minutes and we need to prove (or at least imply that) the project was successful.

Ah… if only the “Huge Insights Report” actually existed.  Since it doesn’t, we have to hire the right people, know our tools and spend time searching for “Huge Insights”. While we’re at it, we can forget about gathering the “low hanging fruit”. If there really was any, someone else would have eaten it by now.

What Would Woody Do?

I recently watched a documentary about the famed OSU-UofM football rivalry. The film recounted Woody Hayes  falling asleep from exhaustion after watching game film all day.

The typical football game lasts about three hours (including halftime), why on earth would the COO of the football team (the coach), his assistants and players spend days watching film? The answer is simple, to learn, get better and win. Woody Hayes (love him or hate him) new what it took to win.

How much time and energy does your organization spend “watching film”, in other words,  learning from your analytics tool? Do you have smart senior people in your organization focused on optimizing your marketing dollars?

Until analytics vendors figure out the “Huge Insights Report”, if you want to beat your competition, you might want to ask “What would Woody do?”

Rock On

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3 Comments leave one →
  1. Gail Molen permalink
    September 2, 2011 3:58 pm

    It’s a bit like the Holy Grail, no?

    • February 11, 2012 1:32 am

      And filalny, Avinash Kaushik looks at the other end of the equation, asking how you find what your customers care about on your site. Neat.

  2. September 6, 2011 3:10 pm

    Yes it is!

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